Understanding customer experience – Karin Nordner

Hello everyone! My name is Karin Nordner and I live in Stockholm. This is my very first blog post ever. It will be quite a new experience to participate in an online course like this. It’s really an opportunity to share thoughts an experiences with professionals all over the world.

I work at the Swedish transport administration at the department responsible for traffic management and traffic information. Our customers are within the society; drivers, travelers and railway companies. Since a few years we have a cooperation with CTF to learn about and develop tools and methods in order to meet the customers in a more service-oriented way. We have made progress but work remains to make us truly customer oriented. I think this course will give me more insight into the importance of understanding customer needs and behavior. I’m particularly interested in public sector experience. Maybe someone out there working in the same area is experiencing the same challenges?